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CLIENT STORY

Fiberoo's VEU Launch

How we helped an insulation provider launch a premium VEU rebate landing page scoring 93/100 on SEO

Fiberoo Hero

The Challenge

Fiberoo came to us with an ambitious goal: create a landing page for the Victorian Energy Upgrades (VEU) insulation rebate program that would capture leads and achieve an SEO score above 90/100 , all while dealing with complex eligibility criteria and multiple customer paths.

The key challenges were:

  • A 6-step eligibility wizard with conditional logic (homeowner, builder, renter, public housing resident)
  • Glassmorphism design that felt premium and modern
  • Netlify form integration with webhook to Google Sheets
  • Mobile-first responsive design
  • Backend SEO optimization (no layout changes)
"We needed a website that would not only look great but actually convert visitors into eligible leads. The VEU program has complex eligibility rules, and we needed a form that could handle all scenarios."
, Fiberoo Team

What We Built Together

A high-converting landing page with glassmorphism design and a smart eligibility wizard

1

Hero Section

Fiberoo Hero

Stunning hero with glassmorphism cards, gradient badges, and clear value proposition.

Glassmorphism Mobile responsive
2

How It Works

Fiberoo Steps

3-step process: Check Eligibility → Book Quote → Save Money.

3-step process Clear CTAs
3

Eligibility Wizard

Fiberoo Eligibility Form

6-step form with postcode validation, property status, and hazard assessment.

6-step wizard Conditional logic
4

Trust Badges

Fiberoo Trust Badges

Australian ownership, free quotes, and EEC certification badges.

Australian Owned EEC Certified
5

Health & Safety

Fiberoo Health Benefits

Significant energy savings and health cost savings benefits.

Energy savings Health benefits
6

Discount Details

Fiberoo Discount

Metro and Regional pricing with rebate details.

4 pricing cards Metro/Regional
7

Terms

Fiberoo Terms

VEU compliance and transparent terms for customers.

Compliance Transparency
8

Why VEU Wins

Why VEU Wins

Comparison showing VEU program benefits over alternatives.

Value positioning Cost savings
9

Services Section

Fiberoo Services

Stage 1 Install, Stage 2 Upgrades, and Full Removal options.

Stage 1 & 2 3 service cards
10

FAQ Section

Fiberoo FAQ

Key FAQs with structured data ready for rich snippets.

SEO optimized Rich snippets
11

Installers CTA

Fiberoo Installers

B2B section targeting insulation installers with pre-filled email.

B2B targeting Pre-filled email
12

Footer

Fiberoo Footer

Professional footer with contact info and legal links.

Contact info Legal links

Technical Implementation

Behind the scenes: form logic, integrations, and SEO optimization

SEO Optimization

  • ✓
    5 JSON-LD Schemas , LocalBusiness, Service, FAQPage, Organization, BreadcrumbList
  • ✓
    Open Graph + Twitter , Complete social sharing meta tags
  • ✓
    Geo Tags , AU-VIC, Melbourne coordinates for local SEO
  • ✓
    Image Optimization , WebP format, lazy loading, explicit dimensions
  • ✓
    Security Headers , X-Frame-Options, CSP in netlify.toml

How We Worked Together

Day 1: Discovery & Strategy

We gathered all the VEU program details, understood the eligibility criteria, and mapped out the customer journey. We identified all the different paths users could take through the eligibility wizard, planned the form logic, and designed the glassmorphism UI with sky blue (#0EA5E9) as the primary color.

Day 2: Development & Launch

We built the 6-step eligibility wizard with JavaScript, integrated Netlify Forms with the no-cors fetch approach, optimized all images to WebP format, added all the backend SEO elements including 5 JSON-LD schemas, meta tags, geo tags, and launched to Netlify.

*We deliver in 7 days or less

The Results

Before

  • • No website existed
  • • Complex VEU eligibility rules not clearly communicated
  • • No way to capture leads online
  • • No digital presence for the VEU program

After

  • ✓ Premium glassmorphism landing page
  • ✓ 6-step eligibility wizard with all paths
  • ✓ Netlify Forms + Google Sheets integration
  • ✓ SEO score of 93/100
  • ✓ Mobile-first responsive design
"The team delivered exactly what we needed , a website that explains our complex eligibility criteria in a simple way, captures leads effectively, and scores high on SEO. The glassmorphism design looks premium and modern."
, Fiberoo Team

See Fiberoo's Website

Visit www.fiberoo.com.au to see the full result

VISIT FIBEROO

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